Designer and Technical Marketing Writer
January 1989– Present
I'm a designer, writer, magazine editor, social media consultant and marketing consultant for some of the best clients in the world. In my capacity as Technical Marketing Writer, I help organizations bridge the gap between their technical information and the needs of the end user by creating clear, concise and engaging documentation.
I developed a home-based advertising service when desktop publishing was in its infancy. I created print materials, and radio and billboard campaigns for clients in a wide range of fields. I also helped companies utilize co-op funds to expand their reach with economy and efficiency.
FAMILY Magazine of Michiana
October 2009 – February 2011
In addition to my responsibilities to my clients, I contributed articles on the events, people and places that make Michiana a great place to live. I was selected to cover the stories that benefited from research and a unique insight to bring them to life.
Pathfinders Advertising and Marketing Group
January 1986 – November 1988
Developed and maintained accounts for the agency. Communicated the needs and goals of the client to the creative staff at Pathfinders for the delivery of successful advertising and promotional materials.
Marketing Communications Director
June 1980 – November 1986
Organized an advertising program for a fast-growing national computer retail chain — General Micro was one of the first Apple and IBM PC dealers in the U.S. Developed print and outdoor campaigns and placed all media. I worked with ad agency to develop advertising materials. Utilized co-op funds and vendor resources to help General Micro efficiently and economically achieve market share.
January 1979 – June 1980
I started working as a computer animation designer during my senior year at the University of Notre Dame. Developed computer-animated commercials and short films.
University of Notre Dame
Graduated in 1980 with a Fine Arts degree
Publicity director, webmaster, and Facebook manager for South Bend-Elkhart Audubon Society
Facebook manager for St. Joe Valley Watercolor Society
South Bend Museum of Art Board Member